Coop announces Bower sustainability tie up
Coop has become the first grocery chain in Sweden to collaborate with recycling app Bower.
This means that shoppers can buy Coop's own goods under the Änglamark, Xtra and Coop brands and earn double Bower points in the process.
Each point generated when depositing packaging via the app can be converted into cash or coupons that can be used in a store or donated to charity.
“A lot of work and resources are put into developing products under our own brands. The suppliers we choose must meet the strict requirements we place on them and follow our code of conduct with a focus on sustainability, ethics and the environment,” says Åsa Wickholm, Head of Own Brands at Coop.
“Together with Bower, we are now expanding our important sustainability work by offering customers and members a service that ensures that the packaging is recycled correctly when our product has been consumed.”
“If we are to achieve global sustainability goals, we must give packaging value to increase collection. Otherwise, not all major investments made to make packaging 100% recyclable will play a role,” says Suwar Mert, CEO at Bower.
“Therefore, it is fantastic that a large grocery chain like Coop is joining our system and it sends a strong signal to the industry about where we are going.”
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