BearingPoint report shows UK retailers leading way on digital maturity
A new BearingPoint study has ranked retail the top UK industry sector for digital maturity.
Retailers took nine of the top ten spots, with Ocado nabbing first place, Curry’s PC World (Dixons Carphone) second, Asos third, M&S fourth and Argos fifth.
Fashion retailers boohoo and Zara landed in eighth and tenth respectively, with the report highlighting that digital product experience is a strength amongst these companies.
Although UK companies scored an unsatisfactory average score of 2.6 for digital marketing, the study found that Asos, with 4.01, was the best performing venture in this dimension.
BearingPoint analysed 390 companies across seven countries (79 companies spanning seven different industry sectors in the UK).
The research is based on 239 best practice criteria in four digital dimensions – digital marketing, digital product experience, e-commerce, and e-CRM. The study also found that all UK companies ranked second for their digital maturity compared to the other seven countries in the study.
Stuart Higgins, Partner at BearingPoint, says: “This is no time for retailers to rest on their laurels with customer expectations evolving at pace, now is the time to double down on digital.”
“Whilst fashion retailers are focusing heavily on the digital product experience, there are significant areas for improvement within digital customer service and digital marketing strategy to remain globally competitive.”
He concludes: “Our study found a number of under utilised aspects of digital marketing including display advertising, Search Engine Optimisation (SEO) and Pay-per-Click (PPC), which are independently complex processes.”
