Wickes chooses marketing tech venture Team ITG for CX project
Team ITG and its partner Emerald Thinking have been appointed to build a ‘Missions and Motivations Engine’ for Wickes in 2021.
This will interpret customer inputs from a variety of first, second and third-party data sources to turn individual content, product and category engagement interest into whole basket recommendations.
Wickes will utilise core components of Team ITG’s CanopyCloud technology suite as the backbone for the project.
“We were impressed with how TeamITG and Emerald Thinking interpreted our strategic vision and presented the Missions Engine supported by CanopyCloud technology,” says Paul Canavan, Multi-channel Director at Wickes.
“The TeamITG proposal was a great fit for our digitally led business, and brought to life how the use of technology and data will help us to build stronger and more meaningful relationships with our customers.”
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