Bloomreach buys Exponea and bags major investment
E-commerce specialist Bloomreach has acquired customer data and experience platform Exponea. Terms of the deal were not disclosed.
It has also announced an investment of $150 million from Sixth Street Growth.
“Incredible e-commerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now,” says Raj De Datta, CEO at Bloomreach.
“The coming together of Bloomreach and Exponea positions us as the market leading commerce experience platform in a multi-billion dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”
“We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalise on their market leading platform,” comments Michael McGinn, Partner, Sixth Street and Co-head, Sixth Street Growth.
“Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector.”
Benjamin Johnston, Managing Director at Sixth Street Growth, will join Bloomreach’s Board of Directors.
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