Emma – The Sleep Company enlists commercetools and Fluent Commerce for online push
D2C brand Emma – The Sleep Company, has selected commercetools and Fluent Commerce to provide a new e-commerce platform.
commercetools’ platform is built on MACH principles (Microservices, API-first, Cloud-native and Headless).
Emma has also chosen a distributed order management system (OMS) from Fluent Commerce, giving it a single view of global inventory and the ability to fulfil and return customer orders in the future more efficiently.
The latter will be rolled out to more than 30 countries, including the USA, UK, China and India.
Andreas Westendörpf, CTO at Emma – The Sleep Company, says “The commercetools platform and distributed OMS are the cornerstones of our new composable e-commerce architecture.”
“In these partnerships we share a high degree of strategic principles and practices of software engineering with the goal to provide agility to our rapidly growing business.”
He adds: “commercetools is the first e-commerce platform to be designed for headless and cloud native from inception, with excellent developer tooling and thus our choice for the e-commerce backbone.”
“We are happy to have found the perfect partners for Emma’s e-commerce platform of the future. Ensuring we build the best technology platform that enables our business to scale and stay agile is key to our success.”
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