Nhood deploys Situm positioning tech in shopping centres
Nhood has signed an agreement with Situm to implement indoor location technology in its shopping centres.
The first deployment, covering navigation, mapping and customised promotions for shoppers, will be at the Vialia Estación mall in Vigo, Spain, which opened its doors last month.
Daniel Lorenzo, Marketing Director, Innovation and RSC Director at Nhood, says: “For us, knowledge and interaction with citizens is a priority, and we achieve this to a large extent by maintaining a constant two way interaction both physically and digitally.”
“A mall app will allow us to connect in real-time to the citizen with everything that happens in Vialia Vigo, both commercial and events, as well as information related to transportation.”
He adds: “As for the geolocation solution, it will allow us to improve the visitor experience. We will be able to guide the customer to any point in real-time, in addition to offering different advantages or solutions depending on their location.”
“Regarding the management of the centre, this solution will allow us to obtain analytics on the use of space, maintain better control over facility services, live notifications to smartphones, among others.”
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