Asda ramps up Express Delivery service after successful trial
Asda is extending its Express Delivery service to 96 stores.
The service gives customers access to the retailer’s full online range of more than 30,000 grocery products for delivery within one hour, if they live within a three mile radius of a participating store and order up to 70 items.
Express Delivery was trialled at Asda’s Halifax, Poole, Rotherham and St Matthews stores in June.
The move builds on an extension of its rapid delivery partnership with Uber Eats to more than 300 stores.
Customers using the Express Delivery service can also tap a new feature that enables them to track their order from the store to their door in real-time. Delivery slots are charged at a flat rate of £8.50 with no minimum spend requirement.
The supermarket expects to launch Express Delivery in more stores, if the latest roll-out proves to be popular with customers.
Simon Gregg, Asda’s Vice President of Online Grocery, says: “Our trial showed there was a clear gap in the market for a speedy delivery service offering our full online product range for delivery within one hour.”
“As the only grocer to offer this service, we have seen a significant number of customers access this option, with slots regularly selling out at our pilot stores.”
“We anticipate more demand for this flexible service now that many of our customers have returned to their place of work and children are back at school.”
Deliveroo Hop
Also in the speedy grocery delivery space, Deliveroo Hop recently launched in central London in partnership with Morrisons.
The service, available through the Deliveroo app, offers delivery in as little as 10 minutes.
Deliveroo says that it will benefit from a deep integration between its newly developed grocery management technology and the company's logistics algorithms and network of over 50,000 delivery riders across the UK.
At the time of the launch, David Potts, Chief Executive, Morrisons, commented: “The rapid delivery grocery sector is developing quickly and is highly valued by customers.”
