Domino’s Pizza India taps MoEngage omnichannel customer engagement tech
Domino’s Pizza India has announced a partnership with customer engagement platform MoEngage.
It says that the latter’s AI powered solutions will enable it to “consolidate the customer profile, and purchase data collected from 1,400+ stores and other online channels and gain a 360-degree view of each customer through 50+ tracked attributes.”
“The consumer’s expectations from brands have evolved in the recent past, and today customers love personalised experiences,” says Sandeep Anand, EVP & Chief Marketing Officer (Domino's) at Jubilant FoodWorks.
“We’re committed to offering our customers an experience that makes them feel happy, valued, and cared for. By partnering with MoEngage and using their one of a kind insights led customer engagement platform, our teams will be better equipped than ever to deliver on this promise.”
“Domino’s India is one of the leading brands that reflect customer centricity at every customer touchpoint. I am truly excited that Domino’s has chosen us as a strategic engagement partner,” says Raviteja Dodda, CEO and Co-founder, MoEngage.
“We believe that our AI powered technology can help their team make faster data backed decisions. We look forward to supporting Domino’s as they lead the change with omnichannel customer engagement.”
MoEngage’s other customers include Flipkart, Ally Financial, Nestle, McAfee, Vodafone, Airtel, and Landmark Group.
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