Shoppable video startup Firework selected in Unilever innovation pitch competition

Livestream commerce platform provider Firework has been selected to explore a partnership with Unilever.

This follows Firework’s participation in the global consumer goods giant’s Positive Beauty Growth Platform, powered by its Beauty & Personal Care Division and The Unilever Foundry, Unilever’s collaborative innovation network.

“Building a thriving two way relationship with the global startup community helps power experimentation, deliver business solutions and fuel growth: this is the Positive Beauty Growth Platform,” says Baz Saidieh, Head of The Unilever Foundry.

“In areas like social commerce, harnessing the disruptive approach of startups like Firework, a definite rocket-ship we’ve been watching, will help us pioneer revolutionary consumer experiences.”

Firework’s proud to announce that we’ve been selected out of 300 top #ecommerce startups in @Unilever’s Positive Beauty Growth Platform competition! Discover how the partnership will open up doors to collaborate with some of the world’s top #beautybrands: https://t.co/4EOBC1r9gY
— Jerry Luk (@jerryluk) December 22, 2021

The initiative solicited pitches to find the right collaborators at the “forefront of innovation and technology in the beauty industry.”

“The opportunity has already been so valuable for the Firework team. We loved getting in front of the senior executives of Unilever and hearing what within our product resonated with their Beauty & Personal Care stakeholders,” says Vincent Yang, Co-founder and CEO, Firework.

“We were happy to present the solutions we can offer to accelerate innovation in social commerce, and we look forward to providing the greatest and most innovative value we can to Unilever’s Beauty & Personal Care brands. We’re so excited to see what this partnership manifests in 2022.”

Firework was shortlisted from around 300 social commerce specialists, spanning startups to scaleups in the livestream commerce, shoppable media, group buying and gaming commerce fields, and was selected alongside a handful of collaborators to explore a partnership with Unilever.

“We would absolutely recommend the Positive Beauty Growth Platform as a way to engage Unilever to our contemporaries.”

“It allowed us to have our solution be evaluated by the senior executives, and those experts gave us invaluable feedback and input on how we could collaborate together,” says Jerry Luk, Co-founder, President and COO, Firework.

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