Natori and Firework agree livestream shopping tie up Livestream commerceStaff WriterOctober 13, 2022Natori, Firework, Fashion retail, Video commerce, Livestream commerce, Livestream shopping, E-commerceComment
Firework taps former Gap, PayPal exec to lead global engineering team AppointmentsStaff WriterMay 10, 2022Firework, Livestream commerce, Shivkumar Krishnan, PayPal, Intuit, Gap, Payments, Appointments, E-commerceComment
Omnicom Group taps Firework livestream commerce capabilities Livestream commerceStaff WriterApril 12, 2022Omnicom Group, Firework, Livestream commerce, Shoppable videos, E-commerce, Online retailComment
Former Walmart exec Drew Cashmore joins shoppertainment startup Firework AppointmentsStaff WriterFebruary 11, 2022Firework, Appointments, Marketing, Walmart, Drew Cashmore, Shoppertainment, Startups, Livestream commerce, Shoppable videosComment
Shoppable video startup Firework selected in Unilever innovation pitch competition Social commerceStaff WriterDecember 23, 2021Firework, Unilever, Shoppable videos, Startups, Livestream commerce, Social commerce, Shoppable mediaComment
Livestream shopping platform Popshop Live bags Series A funding Funding roundsStaff WriterJuly 8, 2021Livestream shopping, Popshop Live, Funding rounds, Appointments, Livestream commerce, StartupsComment
