Natori and Firework agree livestream shopping tie up

Firework has announced a new partnership with fashion brand, Natori, to bring video commerce capabilities to the company’s flagship web property.

Natori kicked off the tie up with its first livestream shopping event on 6th October. This was hosted by its President Ken Natori and featured Founder and CEO Josie Natori.

“We are so excited to launch this new feature, which will help expand our website from a best in class shopping experience, to a destination for content,” says Ken Natori.

“In addition to getting to know the owners, employees, and partners behind our products, customers will love the ability to shop directly from our livestream. With Firework, we’ll be able to give our customers an entirely new, cutting-edge e-commerce experience, right on our own website.”

“Livestream shopping and shoppable video are the most exciting things to happen in the e-commerce space in quite a long time,” says Vincent Yang, Co-founder and CEO at Firework.

“With Firework, bold, forward looking brands like Natori are able to reclaim ownership of the customer experience.”

“Brands like Natori are discovering that they can enhance engagement where consumers are actually primed to transact — their own websites and digital domains. And as a result, they’re not only increasing engagement, but also seeing double digit increases in conversion rates, average order values, and other revenue-leading KPIs.” 

“While product is always important, customers want to connect beyond the fashion that they buy,” said says Josie Natori.

“Livestreaming will improve our ability  to story tell , and will give customers a stronger affiliation with our brand. With Firework, we’ll be able to spark richer, more meaningful connections with our customers and community.”

After the livestream on 6th October, Natori will use the Firework platform to continue to host segments of the event as shoppable videos on the aforementioned flagship web property.