Very, John Lewis, M&S onboard with Pinterest holiday gift guide

Pinterest is launching its first ever holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items.

In the UK, brands including Very, Sweaty Betty, John Lewis, M&S and The Cotswold Company, have selected products which align with the platform’s initiative, with a special ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.

Tim Woollias, Retail Director at Pinterest, says: “People love to shop on Pinterest, whether for themselves or to find that really special gift for a friend or loved one.”

“And because people come to the platform to shop but are undecided on exactly what for, they want to hear from brands, and get inspiration from ads. So for advertisers, this means they can show up with the very items and ideas we know people are looking for.”

“Our new holiday gift guide offers a curated spotlight of items from multiple brands, making the shopping experience even easier for Pinners searching for gift inspiration this season.”

"Pinterest insights are a bit like having access to a crystal ball, as we can see what our audience is looking for and therefore likely planning to purchase in the near future,” says Jamie Connolly, Digital Marketing Lead, Very.

“We're excited to feature in Pinterest's first Holiday Gift Guide that lets us reach shoppers at an early stage ahead of the holiday period, with gift ideas for loved ones, co-workers, neighbours and more, that we know they'll love.”

Social mediaStaff WriterPinterest, Very, M&S, John Lewis, Holiday shopping, Sweaty Betty, The Cotswold Company, Social media, Social commerceComment