How to use WhatsApp for creating and growing your business
WhatsApp is the most popular cross-platform messaging app with billions of users. What started as a personal chatting app has expanded to meet the business requirements of both small and big ventures.
WhatsApp can be used for creating customer engagement within and outside the business.
1. For internal team communication
Apart from engaging in personal communication, WhatsApp can serve as a handy tool for ensuring proper internal communication.
One can create different WhatsApp groups. For instance, there can be a group for handling issues and discussing marketing and sales. In addition to that, weekly inspirational and motivational Attitude Status encourage employees to work harder.
2. Customer communication
Previously, most businesses used to give a call to get feedback, but the hard truth is that no one appreciates a call from an unknown number and this can frustrate customers.
Communicating with customers on WhatsApp provides the business with a better engagement and response rate. In addition to normal customer communication, WhatsApp can also be used for providing great customer support. Many big companies support FAQs in WhatsApp itself.
3. For marketing and promotion
Before WhatsApp came into existence, most marketing and promotional activities were carried out using SMS but now marketing and promotion are possible through WhatsApp either through WhatsApp Status or direct messages to customers.
WhatsApp can be used for creative marketing via a variety of formats like video clips, audio files and images.
WhatsApp Business
WhatsApp has exclusively built WhatsApp Business for meeting the requirements of small and large businesses.
You can download WhatsApp Business either from Google Play Store or App Store. Once a business account is created, customise the business settings profile.
WhatsApp Business allows a business to resolve the frequently asked queries of customers through quick replies and automated messages.
In addition to that, it supports labels that can be used to tag chats and contacts for quick navigation through various chats. Further, WhatsApp Business allows business owners to share their products and services with the help of a catalogue.
How to use WhatsApp for growing your business
To make it easier for your customers to connect to you through WhatsApp, you should have a button for the same on your website which allows them to initiate a conversation with you right away.
It is particularly important to do so because if customers do not have your WhatsApp Business on their smartphone, you cannot push any messages in their inbox.
Once the contact list starts growing in your WhatsApp Business profile, start using labels to categorise your customers. Frequently used labels by business owners include new orders, new customers, paid, pending payments and order completion.
Labels make it easier for business owners to find the right customer immediately. Also, after having an extensive list of customers, you can start directly broadcasting messages to promote your company.
WhatsApp Business benefits
You can use WhatsApp Business to provide customer support and get feedback which will later be useful in carrying out consumer research.
You can also ask customers to provide reviews and ratings for your products and services. In addition to that, you can use WhatsApp Business to send reminders to customers about their order status.
The WhatsApp status can be creatively used to promote your business. Further, special offers can be provided to the customers in their inbox.
It is also recommended to share raw and informal information about your business through WhatsApp to create a personal bond between your company and its customers.
