Salvatore Ferragamo deploys Medallia Experience Cloud solution

Italian luxury brand, Salvatore Ferragamo, has chosen Medallia Experience Cloud to improve the customer experience across its physical stores and e-commerce sites.

The implementation of the solution in the UK market follows on from an initial project during the first wave of the coronavirus pandemic, which has helped Ferragamo understand and react to changing consumer sentiments.

Salvatore Ferragamo embraces eminent local artisans in cities thriving with culture to celebrate the craftsmanship and innovation of the Gancini universe. Immerse yourself in the beauty of the Lantern Festival in Shanghai, with the expert brush strokes of Master Huang Hongyu. pic.twitter.com/INcwqpvEp4
— Salvatore Ferragamo (@Ferragamo) February 17, 2021

“An authentic dialogue with customers is essential for building lasting relationships and for enriching the brand,” says Micaela le Divelec Lemmi CEO at Salvatore Ferragamo.

”Listening to their requests, transforming criticisms into opportunities, flexibly and promptly finding solutions, helps strengthen the bond of trust and is the basis of a lasting relationship.”

“Through the Medallia platform, we have opened an additional channel of listening to and understanding our customers, with the aim of transforming areas for improvement into opportunities and strengthening the bond that the Salvatore Ferragamo brand wants to have with its customers.”