adidas opens tech heavy flagship store in Dubai
adidas has opened its first ever flagship store in Dubai.
This is situated in the Dubai Mall.
The 16,000 sq ft space, which opened yesterday, has 60 digital touchpoints, along with the MakerLab offering for bespoke creation and design of products, CrepProtect, a free shoe cleaning service and a Bring It To Me app feature.
The latter lets customers check their sizes, request the product they want, and have it delivered while browsing the store. Shoppers can also book services through the app and sign up for in-store events.
The Dubai location also features smart mirrors, tapping RFID technology that provides information about products on the mirror.
“We are thrilled to open our first global flagship store in the region. It brings the very best of our brand in an unrivalled shopping experience where physical and digital meet,” says Dave Thomas, Managing Director of Emerging Markets, adidas.
“With Dubai increasingly becoming a hub for innovation, creativity, and sustainability, our futuristic retail concept corresponds with the DNA and vision of this dynamic and exciting city.”
RTIH Innovation Awards
In 2019, adidas emerged triumphant in the Bricks and Mortar Innovation category at the first ever RTIH Innovation Awards.
This was for its new Oxford Street flagship store in London, further info on which can be found here.
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