Pineapple Island selects Brightpearl for e-commerce journey

Handmade jewellery and accessories company Pineapple Island has selected Brightpearl’s e-commerce platform.

The company was starting to be held back due to the limitations of its existing provider.

It needed a platform and flexible digital operations that would seamlessly integrate, manage, and ideally automate the firm’s end-to-end workflows, especially on the fulfilment side of the equation.

With Brightpearl now at the heart of its operations, Pineapple Island says that it will resolve the exceptions impacting the business, such as issues with inventory management, speed and efficiency of managing orders and fulfilment, and the accuracy of reporting.

Brightpearl’s cloud-based operations platform means Pineapple Island now gains access to centralised inventory and order management, real-time product and financial reporting.

Justin Press, SVP Customer Success at Brightpearl, says: “As a fast-growing business, Pineapple Island understands the need for future-proof solutions that can streamline and automate e-commerce workflows, and are built for scale.”

“Retail focussed software - like Brightpearl - is critical for providing a robust foundation to manage demand and further growth, and we’re delighted to be powering Pineapple Island on the next stage of its journey.”