Marxent announces key appointment as it builds presence in Israel

Marxent, a US-based startup which specialises in 3D commerce for furniture and home improvement, has hired Ofer Rubin to lead the company's new Tel Aviv office.

"We are excited to develop a presence in Israel, known for its innovative and thriving high-tech ecosystem," says Beck Besecker, CEO and Co-Founder, Marxent.

"Ofer has demonstrated leadership in 3D content and is well known in the industry. His expertise will be instrumental in helping us to scale to meet marketplace demand as we expand in Europe and the Middle East."

"The combined goals of establishing a presence for Marxent in Israel while working to scale up the company's 3D content creation capabilities will take full advantage of my experience," Rubin comments.

"As we add new clients both in the US and internationally, our mission remains to make 3D as easy as possible for retailers."

"The demand for 3D retail applications and content has taken off over the past year. This is a reflection of our commitment to accelerating delivery and continuously improving the 3D e-commerce experiences that our partners rely on," Besecker adds.

"Israel is an important centre for 3D innovation and Ofer brings the 3D know-how necessary to develop Marxent's presence in the country and to support our rapid international growth," he concludes.