ASICS taps recycling tech for Sunrise Reborn running shoes

ASICS has launched a new range of Sunrise Reborn running shoes made from recycled clothing.

The company has tapped the same technology it used on upcycled apparel and footwear created for the Tokyo 2020 Japan Olympic and Paralympic Team.

You believe in us. We believe in you.

Congratulations, @DjokerNole, on bringing home another title in Melbourne, marking your 18th major championship.

It’s incredible to watch you win, but even more rewarding to support you every step of the way.#SoundMindSoundBody pic.twitter.com/WRabKDXyVz

— ASICS Europe (@ASICSeurope) February 21, 2021

Yasuhito Hirota, COO and President at ASICS Corporation, says: “Since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound earth to exercise on..”

“That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5°C.”

“Through sustainable products, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to do the same.”

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