Hunter gives online fraudsters the boot with Adyen tech
Adyen has helped Edinburgh-based heritage brand Hunter to reduce chargeback rates by 90%.
Like almost all retailers in 2020, Hunter, known for its rubber Wellington boots, saw a significant increase in online orders as stores were forced to close due to the coronavirus pandemic.
The chargeback risk to businesses grew and online fraud increased by nearly 20% in the months following the first lockdown.
Using Adyen’s risk engine, Hunter was able to reduce its global chargeback rates from 2% to 0.2% whilst keeping authorisation rates high.
At the same time, it streamlined its manual processes, such as blocking IPs and email addresses, by making use of Adyen’s data tools to automate the bulk of the workload.
“Adyen has made a significant difference for us. We’ve gone from having to manually review literally thousands of transactions during peak periods, to a process that is much more dynamic and less labour intensive,” says Bryony Longden, Senior E-commerce Manager at Hunter.
“But it spans more than risk. Since partnering with Adyen, we now treat payments as a conversion driver. This attitude shift means that payments are now driven by the e=-commerce team.”
“As a result, we offer as many relevant payment methods as possible instead of simply favouring those that are cheaper and easy to implement. The flexibility to be able to switch payment methods on and off as needed has been really positive for us.”
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc -
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1
-
Out of style: five lessons fashion merchants must learn from the dramatic fall of In The Style. Including comment f… https://t.co/aoqsRk9OZ0
-
Japanese virtual sizing technology specialist Makip launches in the UK with focus on ‘online returns crisis’… https://t.co/QpE2uMB2So
Continue reading…