Andrés Osto takes on Senior Advisor role at AssetFloow

Former Les Mousquetaires CEO, Andrés Osto, has joined AssetFloow, a Portuguese artificial intelligence startup which launched in 2020, as Senior Advisor.

The venture, which is eyeing growth in the Portuguese and Spanish markets, has developed software capable of translating the anonymous sales data of a retail store, regarding the routes that consumers take, without relying on cameras or sensors.

This helps retailers to obtain metrics such as: time spent within the store, preferred routes in order to plan locations for promotions, and the spatial influence of each product.

“I believe that AssetFoow's artificial intelligence software will be very useful in retail,” Osto says.

“The common method of analysing sales data in Excel files is not enough to understand the consumer, optimise layouts and plan commercial actions that fit the store needs. I am very pleased to join this project, which I believe has enormous potential.”

“When we first met Andrés, we quickly realised the value he will bring to AssetFloow in order to have a solution that can be easily integrated with day-to-day retail operations.” says Founder Katya Ivanova.

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