Rubino Shoes deploys Emarsys omnichannel customer engagement tech
Rubino Shoes is using Emarsys tech for CRM, helping to better segment customers and develop more sophisticated individual profiles.
This analysis will inform customer engagement strategies in email and SMS messaging, as well as social engagement and seasonal, event-based mobile marketing and advertising.
Angelo Rubino, Vice President, Rubino Shoes, says: “Our business success has only been possible by valuing our local community.”
“We’ve been waiting for the right opportunity to modernise and digitise without losing that community feel, and the pandemic has ultimately provided that opportunity. People always need shoes, and we’ve seen a huge increase in online sales in the past year.”
“Emarsys will allow us to deliver on our community promise in a digital environment.”
“We’re able to dig deeper into the preferences and behaviour of our customers so what we see as a responsibility to our community. Emarsys’s existing relationships with collaborators of ours, such as Puma, were a big comfort in that regard.”
Sara Richter, CMO, Emarsys, comments: “The last 12 months have seen organisations that are entirely new to e-commerce investing heavily in their digital infrastructures and online capabilities.”
“For businesses like Rubino Shoes that are historic, trusted retailers, this has meant prioritising omnichannel capabilities that don’t compromise on personal one-to-one interactions.”
“By driving online sales, these retailers will generate revenue to reinvest into their brick-and-mortar real estate. This will not only benefit them when Covid restrictions lift, but also open up new opportunities to expand their online footprint.”
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