Tyl by NatWest loyalty app supports local retailers as lockdown lifts

Tyl by NatWest has launched an app, Tyl Rewards, which encourages consumers to continue supporting local businesses as coronavirus restrictions ease in the UK.

Tyl has also partnered with Pennies to donate a proportion of revenue to charities.

West Bromwich pub and curry house, The Red Lion, needed a quick and easy way to process and track card payments during busy times such as during Eat Out to Help Out to maintain good customer service and retain a loyal customer base – that’s why they switched to Tyl. #TylStories pic.twitter.com/XgsppS0uWS
— Tyl by NatWest (@TylByNatWest) April 21, 2021

Mike Elliff, CEO, Tyl, says: ”It’s been inspiring to see the level of support people have given their local businesses over numerous lockdowns.”

“As we start to rebuild, businesses need our support more than ever. And consumers, with even more choice available to them, need reasons to continue to ‘shop local’ as their worlds widen.”

“Continued support of local businesses will play a huge role in the recovery of the economy so we hope Tyl Rewards will give local businesses the ability to reward their regulars, thank shoppers for sticking by their local suppliers and incentivise them to keep doing so.”

Cait Salanson, founder and owner, The Little Kitchen Company, Winchester, which piloted Tyl Rewards ahead of launch, comments: “As we come out of lockdown it’s the perfect time to build on the love that customers have shown for small businesses such as ours over the pandemic.”

“We wanted to cement the strong relationships we’ve built over the last year and to give something back by introducing a loyalty and reward scheme, as well as encouraging people to stay with us, now they have more options.”

“Reward schemes have to be easy to use and our customers enjoy Tyl Rewards for exactly that reason. It’s on their phone, they don’t have to rummage through their bags or remember to bring a stamp card. Everyone has their phone so it’s a simple and modern way of doing it.”

“For me as a small business owner, I have to compete with bigger chains as lockdowns lift. It was a simple and easy tool to use to nurture that personal relationship with customers.”

“People love coming to a small business like ours because we remember their last order or their regular drink. Tyl Rewards has cemented that relationship and helped keep customers coming back which can only be a good thing as we build for the future.”