Online department store BritYard claims a first as it goes live
BritYard has launched, pitching itself as the UK’s first online-only, luxury department store exclusively stocking independent British brands.
“The way consumers purchase products is changing dramatically, now more than ever it’s important to support and showcase the diversity of British businesses in the wake of challenges caused by Brexit and Coronavirus,” says Lara Chant, BritYard’s Founder.
“Traditional department stores largely represent international brands, but for the first time, BritYard aims to bring British brands together into a single destination for those seeking the very best of design and sustainable craftsmanship, with the aim of empowering smaller British businesses who are the foundation of our economy to build a strong future for generations to come.”
The company has partnered with the likes of STOW, Benson & Clegg, Sabinna and Bell Hutley to launch collections in home and lifestyle, fashion, beauty, wines, spirits and giftware.
It plans to span all categories you would usually expect to see in a traditional bricks and mortar high street department store.
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