EDITED buys retail technology startup DynamicAction
EDITED, a London-headquartered retail data and analytics platform, has acquired retail tech startup DynamicAction.
Terms of the deal were not disclosed.
“Retail has experienced 10 years of e-commerce growth in the span of a year. It is the key channel for success,” says Geoff Watts, CEO and Co-Founder, EDITED, which last year raised just over £23 million in a funding round headed up by Beringea and Wavecrest Growth Partners.
“Our acquisition of DynamicAction marks a significant milestone in our mission to transform the future of e-commerce.”
“Together we can leverage AI across all parts of a business, unlocking never before seen retail automation. This brings us one step closer to the industry’s objective of high-speed retailing.”
“Data driven decision making has always been our goal for retailers, and we’ve taken a big step forward to insight driven action,” adds John Squire, CEO and Co-Founder, DynamicAction.
“With the backing of great investors and customers, we have focused hard to find faster, smarter ways to empower merchants, marketers and brand operating teams.”
“Now, as part of EDITED, we’re thrilled to join Geoff and his team to deliver a market leading platform of deeply connected data, insight and actions that leading retailers and brands will adopt to thrive and succeed.”
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