E-commerce startup Bosom Besties becomes Fit Finder AI
Apparel artificial intelligence startup Bosom Besties has rebranded to Fit Finder AI.
It has also filed IP protection for its fit technology.
The name change is “mostly due to brand clarity…many potential clients would visit our Bosom Besties e-commerce website and not easily find our fit technology service. So we decided to separate the two,” CTO Mark Jones told RTIH.
According to a press release, “Fit Finder AI has been busy building a robust database of products, consumer measurement data and machine learning algorithms to provide the best possible size and product recommendations.”
All of the company's historical consumer data is based on actual fittings performed by Courtney Killpack, CEO and Co-founder.
"Fit Finder AI stands alone in this space; we've measured tens of thousands of women and aggregated all the data points ourselves. Our algorithms are constantly improving as we take measurements daily," Killpack comments.
Advancements in AI-based fit technology will be critical to the future of off and online retail, the press release adds.
“Covid has increased online sales dramatically, but customers have the same concerns, "Will it fit?"
The Fit Finder Calculator shrinks the find-buy cycle, enhances the customer experience, reduces returns and decreases customer service costs, it claims.
Fit Finder AI intends to add multiple apparel categories to its portfolio of algorithms.
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