Dynamic Yield and Leaf help Shoepassion omnichannel personalisation push
Berlin shoe brand, Shoepassion, is using a new integration from Dynamic Yield and Loaf to personalise online shopping for its customers based on their bricks and mortar purchases.
With the integration, stores who have connected Leaf’s digital receipt technology to their PoS can now surface Dynamic Yield’s customer profiles for greater omnichannel personalisation, both at the time of purchase and after.
“We’re able to truly connect the offline to online journey of our customers and get a clear picture of their behaviour across channels,” says Simon Kronseder, CMO at Shoepassion.
“This has enabled us to not only measure the offline impact of our online campaigns, but also more clearly assess marketing ROI, customer lifetime value, and retention.”
“Our integration with Leaf allows us to unify data from these two unique purchase worlds and create a full picture of the customer journey,” says Siva Gabbi, Director of Strategy in EMEA at Dynamic Yield.
“With it, our customers are now able to deliver on the promise of omnichannel, an expectation we anticipate consumers will increasingly demand to be met given the acceleration of digital adoption brought on by Covid-19.”
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