Coca-Cola HBC taps Blue Yonder supply chain tech
Coca-Cola HBC has chosen Blue Yonder’s SaaS-based Luminate Planning solutions, which are built on Microsoft Azure, to power its end-to-end supply chain.
Coca-Cola HBC is a bottling partner of The Coca-Cola Company in 28 countries.
The company was looking for a solution to support a 24/7 supply chain and its product portfolio of more than 100 brands and 4,000 SKUs.
“Our business needs to adapt quickly to changing consumer behaviour, disruptions and evolving business scenarios by leveraging operational agility and delivering strong execution and value for our stakeholders,” says Gerhard Seidl, Group Planning Director, Coca-Cola HBC.
“Blue Yonder, as our new cloud-based demand and supply chain planning solution, is a huge step for our digital end-to-end planning strategy, which is a company priority.”
“The system will touch many people across all functions and will be our backbone to run the business, facilitating advanced cross-functional digital collaboration and decision making.”
“As a growth focused company, Coca-Cola HBC needed a solution to meet its highly complex supply chain, as well as allow it to adapt to changing customer needs, disruptions and evolving business scenarios,” says Johan Reventberg, President, EMEA, at Blue Yonder.
“With Luminate Planning, they will have a robust and scalable supply chain solution portfolio with broad capabilities that can offer flexibility, performance, usability, and visibility across the entire supply chain.”
“With full visibility on demand forecasting, agile and scalable processes, and seamless integration capabilities, Coca-Cola HBC can achieve effective demand, supply and production planning to better serve customers in a profitable yet sustainable way.”
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