Bobbi Brown Cosmetics announces Perfect Corp. shoppertainment tie up

Perfect Corp. has partnered with Bobbi Brown Cosmetics on the launch of a personalised online beauty consultation.

Going live in the US, the augmented reality and artificial intelligence powered mobile web offering invites customers to receive customised, instant product recommendations via virtual try-on by Bobbi Brown make-up artists.

Alice Chang, Perfect Corp. Founder and CEO, says: “As a brand, Bobbi Brown embraces the growing demand for online ‘shoppertainment’ experiences, so we were able to work together to create and deliver the most unique digital shopping experience possible for beauty lovers to access professional consultation anytime, anyplace.”

“We have been evolving makeup artistry since 1991,” says Chetna Khemka, SVP, Global Online, Bobbi Brown Cosmetics.

“This enhanced beauty consultation video chat continues to build on the strengths of our make-up artists and improves their ability to interact virtually in a more meaningful way with our consumers, empowering them with accessible knowledge, tips and tricks which are the hallmark of the Bobbi Brown brand.”