Wakefern Food Corp. ramps up CitrusAd retail media partnership
US-based Wakefern Food Corp. is expanding its use of CitrusAd’s retail media technology.
Earlier this year, the retailer-owned cooperative launched the tech for sponsored products and display ads across its e-commerce platform.
It is now including native, in-app advertising.
“Our move to consolidate with CitrusAd not only makes advertising easier for our suppliers, it also sets brands up for continued success on our platforms,” says Elizabeth Goodbread, Director of Digital Commerce at Wakefern.
“By strategically aligning sponsored search advertising efforts across our platforms, brands now have a unified, and integrated approach no matter which path the shopper prefers to take.”
Wakefern’s cooperative members independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.
Brian DeCoveny, CitrusAd VP, Retail Media Partnerships, says: “Our aim with all our retail partners is to support and help them be successful in digital retail media.”
“it’s a very exciting opportunity for the e-commerce industry right now. Our role is to be flexible and provide retailers and their brands with the world’s best retail media technology that delivers results.”
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