Carrefour Group enlists Criteo, Google, LiveRamp for Carrefour Links launch

Carrefour Group has unveiled a new data and retail media strategy with the launch of its Carrefour Links platform.

This taps technology developed by Criteo, Google and LiveRamp and is pitched at third party brands.

Check out this Twitter post for further information.

The future of customer experience personalisation is here! Today, we are very proud to announce the launch of #CarrefourLinks, our data analytics and retail media platform. With @googlecloud, @liveramp and @criteo. Find out more at https://t.co/fXAqKYcU8A. pic.twitter.com/wuon5rtK5h

— Carrefour (@CarrefourGroup) June 15, 2021