UK students want retailers to accept cryptocurrency payments
43% of students in the UK currently own cryptocurrency, according to research carried out by UNiDAYS.
Its study of over 24,000 UK students found that the most popularly owned cryptocurrency is Bitcoin (26%), followed by Dogecoin (11%), Ethereum (10%) and Ripple (3%).
40% of those surveyed believe that crypto will replace traditional currency within the next 10 years.
43% think that retailers should have the option to pay with Bitcoin et al. One in ten say that they have already paid for goods or services in this way.
At the same time, however, many Gen Zers remain unconvinced.
Following Elon Musk’s announcement that Tesla will no longer accept Bitcoin due to environmental concerns around mining, 40% of Gen Z agree that digital currency is bad for the environment. 37% even believe cryptocurrencies are a scam.
Josh Rathour, CEO at UNiDAYS, says: “Cryptocurrency markets may be extremely volatile now, but our results show that many Gen Zers see its long-term potential as an alternative and more democratic value system.”
“The fact that many of them want retailers to accept crypto as payment is food for thought for brands looking to connect with Gen Z.”
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc -
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1
Continue reading…