CX venture Dixa bags $105 million in Series C funding

Customer engagement platform startup, Dixa, has announced a $105 million Series C funding round.

This was led by General Atlantic, with participation from existing investors Notion Capital Project A and Seed Capital.

Dixa, which was founded in Denmark in 2015 and launched to market in 2018, will use the new funds to invest in product development, including potential new acquisitions (following its acquisition of Elevio in January 2021), and plans to quadruple the engineering team by the end of 2022.

Additionally, the company will focus on significantly scaling its global presence.

We’ve just raised $105M in Series C funding! 🥳 This is a proud day for the Dixa family as we continue to scale and make our mission of great customer service for everyone, everywhere a reality 💜https://t.co/em350j3EZs pic.twitter.com/EuTwFQ79bh
— Dixa (@DixaApp) July 28, 2021

“Customer service software is undergoing a fundamental transformation, moving away from disjointed, transactional approaches towards longitudinal, conversational engagement,” says Tom Hussey, Vice President in General Atlantic’s Technology sector focused on B2B software.

“Dixa has helped to define and lead this multi-experience approach, with a product and vision that is meeting the market where it is headed.”

“Drawing from a deep understanding of customer service operations, the Dixa team are bringing a fresh, next generation approach to the customer experience.”

“We look forward to partnering with the company to significantly accelerate the business’ expansion into North America and growth internationally.”