InPost and Yellow Octopus agree sustainable fashion tie up

Parcel lockers venture InPost has announced a partnership with sustainable fashion company Yellow Octopus Group, the aim of which is to offer consumers a more convenient and greener way of donating and recycling clothes.

People will be offered exclusive discount coupons for every donation made.

They can register old clothing via Yellow Octopus’s reGAIN app and drop off donations to any InPost locker in the UK free of charge.

You can use @regainapp to divert it from going to landfill - thank you @ITVTonight and @HelenSkelton for flagging fast fashion problem https://t.co/444NIdnBKO
— reGAIN app (@regainapp) September 19, 2019

The reGAIN programme, which also features as part of Stacey Solomon’s latest clothing collection for In the Style, enables unwanted clothes to be distributed to charities as well as across a network of textile recycling innovators, research initiatives, students’ projects and fashion designers to be renewed, upcycled or recycled into new sustainable products.

Jason Tavaria, CEO at InPost UK, says: “We’re pleased to partner with Yellow Octopus to support its reGAIN programme. This collaboration is another vote of confidence for fashion’s fast growing circular economy”.

“Our own research suggests that consumers – especially 18-34 year olds – are increasingly looking for ways to live more sustainably. What we need to do is try to make it as convenient as possible to adopt green behaviours.”

“That’s why we’re so excited to play an integral part in helping to scale this concept by making it super convenient for consumers to participate and completely free to send donations via lockers. With the added bonus of a money off voucher in return, it’s a win win for consumers.”

Jack Ostrowski, Founder, Yellow Octopus Group, comments: “Now anyone who wants to send donations to the reGAIN app can also do it via InPost lockers, which means we’ll be able to get even more people onboard using the app.”

“It’s so important for us to make it as easy as possible for people to get behind reGAIN in order to drive consumer behavioural changes, as we push to transition from a linear fashion industry model to a circular one.”