New Look announces Kibo Personalization partnership
New Look has selected Kibo’s Kibo Personalization solution as it looks to scale its testing and personalisation programme.
The retailer is planning to implement a conversion rate optimisation programme with Kibo across key channels.
There will be a special focus on improved agility, more flexible testing and experimentation (utilising features like dynamic testing), advanced customer segmentation, analytics and insights, and out-of-the-box integrations with partners like Contentsquare.
“Kibo Personalization has what we were looking for in a new partner,” says Robyn Walker, Senior Optimisation Manager, New Look.
“Not only does the company have a proven track record of fast onboarding and implementation, but it offers user friendly yet robust testing capabilities to fit a wide variety of scenarios.”
“We’re excited to expand our testing programme and to connect customer experiences across channels with a unified approach.”
“Our robust, full featured platform will easily scale with New Look as it expands into mobile and connect experiences across channels,” says Vinesh Vis, CSO, Kibo.
“We’re experienced in partnering with growing omnichannel companies that are ready to increase their testing and implementation of a variety of new experiences across customer touchpoints.”
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