Pizza Hut boosts digital customer experiences with Contentsquare tech

Contentsquare has announced a partnership with Pizza Hut involving customer experiences across the retailer’s digital channels.

The Digital Ventures team at Pizza Hut has leveraged Contentsquare’s customer behaviour insights to learn how consumers interact with certain areas of their website.

Since adopting the platform, the team says that it has identified several opportunities to drive experimentation, tailor personalisation, and optimise customer journeys across the site.

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In one instance, they noticed that customers were not clicking on the individual ‘deal cards’ listed on the site’s ‘Our Deals’ page

Having identified this unusual behaviour through Contentsquare’s zoning analysis tool, the team recognised that a lack of calls to action might be making these deal cards look unclickable.

They were then able to run a series of A/B tests confirming their hypothesis.

Extrapolating on the changes already introduced, the Digital Ventures team anticipates an annualised uplift of $7.8 million due to its adoption of the Contentsquare platform.

This $12.99 Meat Lover’s® pizza is coming in HOT! 🔥 Can you handle 1 pizza with 6 meats before this deal’s gone? pic.twitter.com/2YjfRDuwEO
— Pizza Hut (@pizzahut) July 22, 2021

Tristan Burns, Global Head of Analytics at Pizza Hut, saysL “As an international brand with a universally loved product, Pizza Hut has an extremely varied customer base.”

“Given this variety, it’s impossible to rely on demographic data alone, we have to go deeper.”

“Contentsquare allows us to understand our customers at a much more detailed level.”

“It also empowers our analytics team to quickly test and validate new changes and ideas, creating the best possible customer experience for all of our audiences.”