Rainbow Shops taps SoundCommerce tech during online replatforming
Rainbow Shops has deployed data platform provider SoundCommerce’s technology.
Rainbow Shops is a Brooklyn-based fashion retailer with over 1,000 locations in the US, Puerto Rico, US Virgin Islands and an online store.
It adopted SoundCommerce to unify and activate all data across its legacy Salesforce Commerce Cloud and new Shopify e-commerce storefronts.
The implementation unifies more than eight years of granular transactional order history and customer engagement data to unlock insights and enable action across the brand’s marketing and operations from first click to doorstep delivery.
“We adopted SoundCommerce to solve a specific data unification problem during our e-commerce replatforming,” says David Cost, VP Digital and E-commerce at Rainbow Shops.
“In the process, SoundCommerce became a strategic and company wide data solution for Rainbow. We now have a cloud data warehouse in place for the long-term, aligning our work with our most important success metrics and KPIs.”
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