Schnuck Markets teams with Spoon Guru on Good For You platform
AI nutrition technology startup Spoon Guru has partnered with US supermarket chain Schnucks to develop and launch a new healthy eating platform.
Launched on 1st January, Good For You is free to all members of Schnucks Rewards.
Shoppers who choose to opt into the programme will be entered into sweepstakes to win Schnucks Rewards points and will have access to a fitness library and wellness tips via an app.
The platform has been developed using Spoon Guru’s technology alongside a nutritionist led categorisation of products according to government guidelines.
Other retailers currently using Spoon Guru’s technology include Tesco in the UK, Albert Heijn in the Netherlands, and Woolworths in Australia and New Zealand.
Markus Stripf, Co-Founder, Spoon Guru, says: “We are delighted to partner with Schnucks to build our health and wellness offering with our nutrition expertise and scientific rigour.”
“A growing number of retailers are offering customers a personalised product discovery experience which rewards shoppers for making healthy choices.”
“Retailers that fail to keep pace with this trend, and the role of technology in enabling it, will lag behind competitors in the race to win and retain customer loyalty.”
Joy Petty, Schnucks’ Senior Director of Retail and Brand Marketing, comments: “We are committed to promoting healthier choices for its customers which is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits.”
“There is a common perception that healthy eating is expensive - we are confident that by highlighting the broad range of healthy products out there, Good For You will change this.”
