Decathlon taps Geek+ automation tech at European DCs

Geek+, a specialist in AI robotics technology, and sporting goods retailer Decathlon have announced the deployment of hundreds of autonomous mobile robots (AMRs) in three of the latter’s European distribution centres.

The DCs, located in Castelnau, France, Łódź, Poland, and Campania, Italy, are leveraging Geek+’s AMR technology to enable Decathlon to increase its storage capacity, streamline its logistics processes, and better serve its expanding online customer base across those countries.

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Sébastien Alcasena, Logistics Transformation Manager at Decathlon, says: “The past two years represent a turning point in how people engage with e-commerce, and we have to provide service of the highest quality.”

“In Geek+, we have found a great partner with a flexible and scalable robot-based solution to meet our customers' expectations. We look forward to continuing our logistics transformation in Europe.”

Jackson Zhang, Vice President of Geek+ Europe, comments: “Decathlon placed special emphasis on scalability at an international level when looking for an automation partner in their search for a solution that could cope with the rapid growth and the challenges of their e-commerce business.”

“Geek+ is uniquely positioned to support this objective, having a successful track record of projects in China and the wider Asia Pacific region that have permitted double digit growth in Decathlon’s warehouse flows.”

The two companies are also looking at other areas where Geek+’s AMR technology can help Decathlon’s e-commerce logistics service.

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