Finish Line boosts merchandising activities withs Aptos tech
Finish Line is to deploy Aptos solutions in a bid to optimise merchandising strategies across its retail enterprise and obtain actionable insights for its end-to-end merchandising activities.
The company operates approximately 890 Finish Line and JD Sports branded locations in US malls, Finish Line shops inside Macy’s department stores, as well as its e-commerce sites www.finishline.com and www.jdsports.com.
“The ability to react quickly to customers’ needs is extremely important to us, and with Aptos technology, we will be able to optimally position inventory to maximise sales, reduce stock-outs and delight shoppers,” says Todd Steiner, Chief Information and Technology Officer at Finish Line.
“We are looking forward to the benefits this solution will bring to our business, customers and employees.”
“There is tremendous pressure on retailers to make the most of every merchandising decision,” says Aptos CEO Pete Sinisgalli.
“Retailers that can purchase the right amount of stock and distribute it optimally are best positioned for long-term profitability and customer loyalty.”
“We are proud to serve as a technology partner to a market leader like Finish Line that is listening and responding to its customers at every touchpoint to meet their evolving expectations.”
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