Pinterest and the Louvre Museum unveil original content collaboration

Pinterest and the Louvre Museum have announced their first collaborative original content series, A look at the Louvre.

Through a series of ten videos, the pair are promising people another perspective of the iconic museum, with off the beaten path tours to discover collections, the courtyards and staircases, as well as unusual places.

With five videos set to go live in the first quarter of 2023, they will be hosted on the Louvre’s official Pinterest account.

A look at the Louvre will be available in French, English and also posted on Pinterest’s Daily Inspirations page in France, Italy, Spain, the United Kingdom, Japan, and the United States.

"Our original production strategy aims to partner with the most inspiring creators and partners for our audience, who is always looking for new experiences,” says Johan Gipch, Content & Creator Partnerships, Southern Europe at Pinterest.

“Art being of the most popular categories on Pinterest, our collaboration with this museum that fascinates the world appeared as a natural fit.”

“Our original series offers a new experience of the Louvre, not only as an endless source of inspiration, but also as a place to explore. We hope it will encourage as many people as possible to visit the museum."

"Those who make the detour to the Louvre often remain marked by this place of endless wonder. The museum also impresses from far, inspiring with the quality and grandeur of its works and architecture,” says Sophie Grange, Deputy Director of Communications at the Louvre Museum

“.Opened in 2012, the Louvre's Pinterest account reaches an average of 230,000 views each month.”

“Followers particularly appreciate the collection of drawings from the Graphic Arts department and the sculpture, masterfully staged in the palace's courtyards. This series will provide new perspectives and further engage everyone's creativity."