Corporación El Rosado opts for Toshiba Global Commerce Solutions self-checkout tech
Ecuador’s Corporación El Rosado has become the first in the country to select Toshiba Global Commerce Solutions’ Self Checkout System 7.
It will install 400 units in more than 150 stores.
“We are pleased to embark on this exciting expansion of our relationship with El Rosado supported by regional business partner 33º Sur,” says Bill Campbell, Senior Vice President Head of Global Sales at Toshiba Global Commerce Solutions.
“Equally as important is how Corporación El Rosado engaged its employees and customers throughout the initial process of transformation and innovation that the company is carrying out.”
“Being the first to implement this technology has many advantages for El Rosado as they can create a competitive advantage by defining a whole new level of customer experience for their shoppers.”
Corporación El Rosado initiated self-checkout system pilots in three stores and claimed an immediate, strong usage adoption among users within the first week of around 25%.
The pilot employed both cash and cashless models, with the cash version demonstrating a higher rate of use in the country.
“The flexibility to configure and customise Toshiba's self-checkout solution was a success key for the adoption,” says Andres Trujillo, Co-founder, 33º Sur.
“Different store formats, with customers with different expectations and shopping behaviours, can be served with a single solution. The centralised reporting system provided us with valuable information to adjust the precise parameters to improve the user experience at stores.”
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