Victoria’s Secret taps NetVirta 3D tech for mobile bra fitting tool

Victoria’s Secret & Co. is rolling out new technology to help customers find the right size when shopping on the brand’s app for Victoria’s Secret and Victoria’s Secret Pink bras.

In partnership with NetVirta, the creator of Verifyt, customers will be able to leverage 3D scan technology to receive personalised bra size recommendations.

“We have always dedicated ourselves to providing an exceptional customer experience, and our measuring and fit capabilities set us apart in the industry,” says Christine Rupp, Chief Customer Officer for VS&Co.

“We are thrilled to offer this new technology to our customers to give them even more confidence when buying their favourite Victoria’s Secret and Pink bras.”

“Finding the correct bra fit is a challenge for most women, and the challenge is magnified for those looking to shop online,” says Julia Barry, Director of Marketing at NetVirta.

“Together with Victoria’s Secret, we will solve for one of the hardest to fit product categories in apparel retail.”