ASICS makes Web3 commerce move with NFT, running shoes launch

ASICS has dipped its toes into Web3 waters with the launch of the ASICS x Solana UI Collection.

Featuring custom made GT-2000 11 running shoes, customers will receive a loyalty ASICS Badge NFT with purchase, with a chance to receive an airdrop of a limited number of ASICS x STEPN GT-2000 NFTs.

The shoes are exclusively available to purchase with USDC digital dollar currency via Solana Pay here and available for pre-order for a five day period from 4th - 8th November.

This is the first ever globally distributed physical product available to order using USDC on Solana Pay.

Joe Pace, Director of Web3 and Digital Goods at ASICS, says: "The launch is a major step forward for ASICS Web3 commerce.”

“We're proud to leverage Solana Pay and partner with STEPN to help us scale our mission to inspire the global Web3 community to create healthy habits with our products.”

“Building on learnings and successes from our Sunrise Red and Genesis STEPN collections, we're excited to continue delivering world class Web3 experiences."

"As a first mover in this space, ASICS is leading the industry by showing how customers and brands can come together around tokengated experiences that provide ongoing e-benefits to both sides," says Josh Fried, Head of Payments Business Development at Solana Labs.

"Furthermore, by using USDC payments on Solana Pay, ASICS is breaking down geographic barriers to facilitate transactions around the world and showing just how much more can be done with Web3 commerce."