Kinsman enlists 3D Cloud by Marxent for new home design tool
3D Cloud by Marxent has announced a partnership with Kinsman, an Australian manufacturer and retailer of kitchens and wardrobes.
Kinsman's self-service room planner, powered by 3D Cloud by Marxent. is accessible from its website with users able to complete designs by working with its design experts.
Kinsman used its long-term sponsorship of The Block, a renovation reality show in Australia, to soft launch the new tool in the context of real remodelling situations.
"We are excited to profile the new design tool on The Block,” says Tracy Smedley, Chief Growth Officer at Kinsman.
"It made perfect sense to feature this innovative 3D Room Planner alongside the incredible 3D printed house in the show. We even managed to include our own fun 3D version of The Block's furry friend Frankie who appears on the show.”
Wardrobes from The Block bedrooms are being recreated in the design tool for customers to play with directly.
"The new 3D Room Planner is first to market in Australia, bringing high quality, on trend kitchen and wardrobe designs to life for our customers," Smedley says. "Covid showed us customer interest in online uptake and this continues to be a successful part of our core sales and marketing strategy.”
"Choice is exciting, but customisation can create barriers to decision making and can drag projects out," says Beck Besecker, Marxent's CEO and Co-Founder.
"When it comes to home improvement projects, 3D visualisation tools give consumers more control over the design process, improving buyer confidence and reducing the sales cycle for new kitchen cabinets by half.”
“It takes a truly innovative retailer to bring a solution like this to market," Besecker adds. "Our expertise in highly configurable products for kitchen and wardrobes made 3D Cloud by Marxent a natural fit."
"We are inspired by the people and culture of Australia and are expanding our team in the region. Retailers have unique challenges here and 3D is the perfect way to attract and sell to a geographically dispersed audience."
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