“Our next big innovation in loyalty”. Web3 tech powered Starbucks Odyssey experience begins
Starbucks Odyssey, an extension of Starbucks Rewards powered by Web3 technology, has launched in beta to a small group of waitlist members, including customers and employees in the US.
The retailer brought in Adam Brotman, the architect of its Mobile Order & Pay system and the Starbucks app, to serve as a special advisor.
Participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to new benefits and experiences.
“Starbucks has a history of harnessing emerging technology to innovate on behalf of our customers and making it easily accessible and approachable for the mainstream,” says Brady Brewer, Starbucks Executive Vice President and Chief Marketing Officer.
“Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.”
He adds: “Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognise, surprise and delight them.”
“We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally.”
“The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together.”
Shortly after beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible Stamps among members, with Polygon as the blockchain for experience.
Through the market, Odyssey participants can purchase Stamps directly with a credit card – no crypto wallet or cryptocurrency will be required.
Each digital collectable Stamp bought will include a bonus Point value that will go towards a members’ total Points, which are used to unlock benefits and experiences.
Early next year, members will be able to purchase ‘Limited-Edition Stamps’ (NFTs) through the market.
This includes charitable components, with donations to causes that matter to Starbucks partners and Starbucks Rewards members.
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