Australian fragrance brand Who is Elijah doubles down on data driven decisions with ProfitPeak tech

Who is Elijah is teaming up with ProfitPeak to expand into new markets and unlock smarter data driven decisions through Meta and Klaviyo.

In a LinkedIn post, ProfitPeak said: “Founded in 2018 by Raquel Bouris and Adam Bouris with a single fragrance crafted from their Sydney kitchen, this is a story of those who dreamed of making big moves and worked hard to turn them into a reality.”

“Who Is Elijah has grown into a global disruptor in niche perfumery. The brand is now stocked across Australia, New Zealand, the US, and the UK, and carried by leading retailers including David Jones, Sephora ANZ & UK and Cult Beauty alongside a thriving direct-to-consumer channel.”

It added: “With recent expansion into the US and a focus on scaling wholesale partnerships, this next chapter with ProfitPeak is about combining their bold brand identity with a crystal clear data driven strategy as they continue build the future of fragrance globally.”

2025 RTIH INNOVATION AWARDS

Data driven strategies will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.