Tesco taps trial measurement technology to see how shoppers are engaging with retailer's digital screens
Tesco is deploying trial measurement technology in some of its stores to understand how people are engaging with its digital screens.
With thanks to Bryan Roberts, Retail Futures Senior Partner at IGD, for bringing this to our attention.
In a LinkedIn post, he said: "Interesting to see some trial measurement tech in place in Tesco, presumably capturing dwell time and assessing which digital screen ads are hitting the spot. Retail media measurement is going to be a massive theme over the next few years and it is no surprise to see Tesco at the forefront."
Scan as you Shop
Tesco has launched a new feature for its customers on the UK grocery giant’s Scan as you Shop solution.
Here’s how it works: customers build an in-store shopping list on the Tesco app (find it on the in-store section). They head to the scanner wall and unlock their handset with a Clubcard in the Tesco app (no sign up required).
They then tap the List tab to see their shopping list and tick items off automatically as they scan. People can order it by aisle number and see stock levels for each item. The aim here is to help customers remember everything they came to buy and be more efficient with their route around the store, saving time and avoiding the frustration of forgetting that one thing they came in to get.
In a LinkedIn post, Nazma Ali, Head of Product at Tesco, said: “We have lots planned in this area so watch this space. Massive thanks to the brilliant teams across Product, Engineering, Data and Design, who helped bring this to life, and to all our list building customers for the feedback so far. Excited to see how our roadmap evolves in this part of the store shopping trip.”
2025 RTIH INNOVATION AWARDS
Retail media was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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