MAPCO hooks up with Grabango for ‘game changing’ checkout-free store launch
MAPCO has opened its first Grabango powered checkout-free store, situated in Brentwood, Tennessee.
"We're pleased to bring the time saving benefits of Grabango's checkout-free solution to another partner, especially one as committed to their shoppers' experience as MAPCO," says Will Glaser, CEO at Grabango.
"We know that Grabango will delight shoppers and deliver value to the business as this capability is shared with more MAPCO shoppers every day."
Shoppers use the Grabango app for Apple or Android instead of checking out. They select the items they want and are billed through the app. Payment is contactless and automatic; there's no need for barcode scanning.
New CMO
Ken Fenyo recently joined Grabango as its first Chief Marketing Officer.
"Ken's appointment as CMO marks an important step in our journey, as well as a vote of confidence in our technology and market leadership," said Will Glaser, CEO, and Founder, Grabango.
"Ken has a proven track record creating and scaling transformative technology for retail and grocery, which makes him perfectly suited to lead Grabango marketing as we usher in a better and more convenient way to shop."
"Checkout-free is the future of retail, and it's clear that Grabango is the only player in the market right now with the technology and expertise to make it an everyday reality," said Fenyo.
"I am a firm believer that retailers have a huge opportunity to transform their businesses with frictionless technology. I am thrilled to join the team with the most innovative and scalable solution."
Fenyo joined from Coresight Research, where he served as President, Research & Advisory.
At McKinsey & Company, he led Consumer Markets for Fuel, McKinsey's startup practice.
Fenyo was previously CEO of the cloud-based digital coupon and loyalty platform YOU Technology.
As VP of Loyalty & Digital at The Kroger Co., highlights included launching the Kroger rewards loyalty programme, and overhauling its $100 million+ personalised marketing initiative.
"We're excited to offer this game changing checkout-free technology at our Brentwood location," says Frederic Chaveyriat, CEO of MAPCO.
"We look forward to bringing the same great MAPCO products our Brentwood customers know and love with the added convenience of a checkout-free option."
Grabango says that it has signed seven major retail partners, including two global top ten grocers.
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