Hotter Shoes teams with True Fit to boost digital buying journeys
Hotter Shoes has partnered with True Fit to improve its customer experience and shopper engagement, while powering enhanced D2C capabilities.
It is also looking to improve fit confidence in the online shopping journey.
Central to True Fit’s solution is its Fashion Genome, which brings together data from 88 million active members and 17,000+ brands across its global network of retailers.
Leveraging its AI powered algorithm, True Fit helps Hotter Shoes make sense of complex customer buying behaviours, allowing the brand to understand the preferences of its customers, both on and off its own website.
Hotter Shoes sells direct online via its D2C website, through its mail order channel and in-store in its own 17 UK technology centres as well as through retail partners, including John Lewis, Debenhams and M&S.
Will Rose, Technology Director, comments: "Comfort and fit have always been paramount in our retail offer and our customers come to – and stay with us – for that very reason.”
“As such, we’re always looking to build confidence into their digital buying journeys, to help them have that ‘trying on’ experience virtually so they can be assured their shoes will fit like a glove.”
“True Fit not only gives us this, but we can also use its data and dashboards to derive granular insights about our core shopper.”
“This provides insights on shopper preferences, from their brand and price affinities across categories to fit consistency across our assortment, informing both product strategy and merchandising and marketing decisions, which is particularly powerful.”
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