Amplience announces Series D funding round and eyes US expansion

Amplience, a content management platform for retailers, has raised $100 million in a Series D funding round led by Farview Equity Partners and Sixth Street.

Existing investor Octopus Ventures also participated.

The round, which brings total investments in Amplience to $180 million, will be used for expansion in the US and globally, and to support development and roll-out of the venture’s Dynamic Commerce Experience offering.

“Our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale,” says James Brooke, Founder and CEO at Amplience, which was founded in 2008.

He adds: “As executive members of the MACH Alliance, we’re passionate about supporting our customers make the transition to a microservices-based, API first, cloud native and headless (MACH) commerce experience architecture.” 

Guy Sochovsky, Partner and Co-founder of Farview Equity Partners, who recently joined the Amplience board of directors, says: “Farview focuses on investing in growth oriented enterprise technology companies in Europe.”

“Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market.”